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Footwear Sector | INFOS operational playbook

Every pair has to prove its origin

Costing per style, quality logged on the line and audit-ready traceability — what separates a value-added supplier from a replaceable one.

The Portuguese footwear industry exported €1,718 million in 2025 (APICCAPS), with a positioning built on quality and customisation. But the margin of that positioning lives in the operation: knowing how much each pair costs, controlling defects in-line and answering an international audit in hours, not days. This playbook combines the sector's data with a method to do it.

Free · PDF · Data from official sources · No invented numbers.

Sector Report · 2026 · Footwear
Sector Report · 2026
Footwear
precise production, proven origin
INFOS ·since 1990
The sector in numbers

Footwear in Portugal, in facts.

1.718 M€
Footwear exports in 2025 (+0.8% in value)
Source: APICCAPS, Feb 2026
68 milhões
Pairs exported in 2025 (+1.8% in volume)
Source: APICCAPS, Feb 2026
1.420 M€
Sales to European markets (+3.3%)
Source: APICCAPS, 2025
-12,3%
United States, a retreat to €84M
Source: APICCAPS, 2025
Where margin is lost

The sector's structural challenges.

01

Costing per pair, not per order

A pair goes through dozens of operations — cutting, stitching, lasting, finishing — multiplied by sizes, colours and materials. Without costing at the level of the pair and the operation, the company sets prices based on averages and discovers too late which styles destroy margin. In a value-added industry, the wrong cost per pair is the silent leak.

02

Visual quality, in-line and logged

A defect in a shoe is visual and localised: a stitch, a crease, a shade. Control must be non-destructive, done on the line, with digital logging — photograph and location on the pair — by operator and by subcontractor. What isn't logged isn't measured, isn't corrected and can't be proven to the customer.

03

Traceability that decides customers

International customers — the US, Japan, big brands — audit the chain from raw material to the shipped pair. The response time to an audit can decide whether an account is kept or lost. Batch-by-batch traceability has stopped being compliance: it is a commercial argument.

04

Subcontracting without losing control

A large part of production passes through subcontractors and external workshops. Coordinating quality, deadlines and technical information by email and spreadsheet neither scales nor leaves an auditable trail. Without a B2B portal, the company is blind in the part of the chain that most risks its reputation.

What is changing

Market pressure and compliance

Portuguese footwear does not compete on price, but on quality, responsiveness and proof. That position is under double pressure: the contraction of the North American market in 2025 (-12.3%, APICCAPS) reinforces dependence on Europe, while European product regulation (ecodesign/ESPR, in force since July 2024) points to further requirements for traceability and product information. Those with structured data turn requirement into advantage; those without pay for it in hours of manual work and in the risk of losing accounts.

  1. Jul 2024
    The Ecodesign Regulation (ESPR) enters into force, signalling further traceability and product-information requirements in the EU. Source: European Commission.
  2. Ongoing
    Audits by international customers (US, Japan) require documented traceability from raw material to the shipped pair. Source: customer requirements.
  3. 2025
    US retreat (-12.3%, to €84M) and European growth (+3.3%) increase dependence on the EU market and its regulatory demands. Source: APICCAPS.
  4. Permanent
    National obligations: SAF-T (PT), AT-certified invoicing, GDPR and the AI Act over any data automation.
The method

INFOS method: from the pair to the proof

Four pillars to turn the footwear operation into an asset of margin and commercial trust. The depth isn't in buying software — it's in measuring what matters in each of them.

01

Cost at the level of the pair

A native colour-size-batch item structure and costing that follows every operation. Knowing the real margin per style, per pair and per customer is the basis of all pricing and portfolio decisions.

  • Do you know the real margin of each style or do you work with collection averages?
  • Is the cost of each operation (cutting, stitching, lasting, finishing) reflected in the pair's cost?
  • Can you say today which three styles generate the most and the least margin?
02

Log quality on the line

Non-destructive visual control with digital logging of defects — photograph and location on the pair — by operation, operator and subcontractor. A defect that is logged is a defect that is measured and corrected.

  • Are defects logged digitally or do they stay on paper and in the foreman's memory?
  • Can you attribute a recurring defect to a specific operation or subcontractor?
  • Do you have productivity and efficiency (OEE) indicators per line in real time?
03

Trace batch-by-batch

From raw material to the shipped pair, with mobile reading in the warehouse and an auditable trail. When the customer audits, the answer is a query — not a week-long project.

  • How long does it take to reconstruct the raw-material origin of a shipped pair?
  • Is traceability digital and queryable or does it depend on physical archives?
  • Could you answer an international customer's audit this week?
04

Integrate the external chain

A B2B portal for subcontractors and workshops: orders, tech packs, quality and deadlines in a single multi-language channel, with an audit trail. The part of the chain outside your walls stops being a blind spot.

  • Is communication with subcontractors centralised or scattered across email and spreadsheets?
  • Do subcontractors log quality and progress in a shared system?
  • Is there an auditable trail of everything that happens in subcontracting?

The cost of not knowing the cost

In a value-added industry like Portuguese footwear, margin isn't in the selling price — it's in the precision with which the cost is known. When a company sets prices based on the collection's average cost, it involuntarily subsidises the most complex styles with the simplest ones, and doesn't know which is which. The result is a portfolio where some styles sell well and lose money, without anyone being able to see it. Costing per pair, operation by operation, turns an intuition into a fact: it becomes possible to decide which styles to keep, reprice or discontinue — and to negotiate with customers from numbers, not from fears.
Excerpt from the report Footwear · INFOS
Full report · PDF

What's in the full report.

Download the full Footwear sector playbook and diagnose the maturity of your operation.

  • The footwear sector in numbers: exports, volume and market geography in 2025 (APICCAPS)
  • Why costing per pair — and not per order — defines the company's margin
  • How to structure visual quality control, in-line and digitally logged
  • Traceability from raw material to the shipped pair: from obligation to commercial argument
  • Auditable subcontracting: how to integrate external workshops without losing control
  • The KPIs a footwear operations management should measure every day
  • Recommended architecture and where each piece of the INFOS stack fits
  • Maturity checklist: 10 yes/no questions to diagnose your operation
  • Compliance that isn't optional: SAF-T, AT-certified invoicing, GDPR and the AI Act
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Frequently asked questions

Footwear, answered.

How much did the Portuguese footwear industry export in 2025?
According to APICCAPS (February 2026 data), exports reached €1,718 million, a growth of 0.8% in value and 1.8% in volume, corresponding to 68 million pairs.
How did the export markets evolve in 2025?
European markets grew 3.3%, to €1,420 million, while the United States retreated 12.3%, to €84 million (APICCAPS). This evolution reinforces dependence on the European market and the importance of EU regulatory compliance.
Why is costing per pair important in footwear?
Each pair goes through dozens of operations multiplied by sizes, colours and materials. Without costing at the level of the pair and the operation, prices rest on averages and the company doesn't distinguish the styles that generate margin from those that destroy it. INFOS's ERP MULTI, with a native colour-size-batch item structure, allows costing at the level of the pair.
How should in-line quality control be done?
It should be visual, non-destructive, done on the line itself and with digital logging of each defect — including photograph and location on the shoe — by operation, operator and subcontractor. INFOS's KORA Productivity solution supports this logging per operation, with real-time OEE.
What do international customer audits require?
Customers from markets such as the US and Japan require documented traceability from raw material to the shipped pair. The response time to an audit can determine whether the account is kept or lost. KORA Inventory's batch-by-batch traceability turns that response into a query, not a project.
How do you keep control over subcontracting?
Through a B2B portal that centralises orders, tech packs, quality logging and deadlines with subcontractors, multi-language and with an audit trail. INFOS's Subcontractors' Portal were designed for this external chain.
What compliance obligations apply to the sector?
In Portugal, SAF-T (PT) and AT-certified invoicing, as well as GDPR for personal data and the AI Act for any automation based on artificial intelligence. European product regulation (ecodesign/ESPR), in force since July 2024, points to further traceability and product-information requirements.
Which INFOS products support the footwear industry?
ERP MULTI (costing per pair), KORA Productivity (in-line quality and OEE), Subcontractors' Portal (auditable subcontracting), KORA Inventory (batch-by-batch traceability), MyBusiness-ITV (BI), pplPortal (people management) and MAXIRETAIL (when the company sells direct to consumer).

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