Self-service BI is the model in which business users (commercial directors, analysts, production supervisors) explore data and build their own analyses without depending on the IT team for every question. The goal: to reduce the time between question and answer, from weeks (traditional BI with a formal request) to minutes.
Self-service BI requires three things: (1) accessible tools — visual interfaces rather than raw SQL; (2) governed data — a data model that is prepared, clean and with consistent definitions so that different users reach the same numbers for the same question; (3) a data-literate culture — users who know how to interpret data, recognise bias, and ask for help when something looks wrong.
Qlik Sense is one of the market leaders in self-service BI precisely because of this balance — powerful enough for sophisticated analysts, accessible enough for commercial directors. MyBusiness-ITV delivers pre-built dashboards as a starting point and the depth of Qlik for those who want to explore. Short training sessions (2-4h) are typically enough for a business user to start navigating dashboards and creating small analyses of their own.