{"id":12346,"date":"2025-08-14T14:41:49","date_gmt":"2025-08-14T14:41:49","guid":{"rendered":"https:\/\/infos.pt\/?p=12346"},"modified":"2025-09-02T14:41:21","modified_gmt":"2025-09-02T14:41:21","slug":"blog-maxiretail-gestao-ponto-de-venda","status":"publish","type":"post","link":"https:\/\/infos.pt\/en\/2025\/08\/14\/blog-maxiretail-gestao-ponto-de-venda\/","title":{"rendered":"MAXIRETAIL \u2013 Gest\u00e3o de Ponto de Venda Integrado | INFOS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12346\" class=\"elementor elementor-12346\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a72894d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a72894d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d01bfe elementor-widget elementor-widget-image\" data-id=\"0d01bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"492\" src=\"https:\/\/infos.pt\/wp-content\/uploads\/2025\/08\/Interface-do-MAXIRETAIL-POS-em-tablet-com-catalogo-e-vendas-moveis-1024x630.png\" class=\"attachment-large size-large wp-image-12351\" alt=\"Aplica\u00e7\u00e3o MAXIRETAIL em equipamento m\u00f3vel, mostrando cat\u00e1logo de produtos e funcionalidades de venda em loja.\" srcset=\"https:\/\/infos.pt\/wp-content\/uploads\/2025\/08\/Interface-do-MAXIRETAIL-POS-em-tablet-com-catalogo-e-vendas-moveis-1024x630.png 1024w, https:\/\/infos.pt\/wp-content\/uploads\/2025\/08\/Interface-do-MAXIRETAIL-POS-em-tablet-com-catalogo-e-vendas-moveis-300x185.png 300w, https:\/\/infos.pt\/wp-content\/uploads\/2025\/08\/Interface-do-MAXIRETAIL-POS-em-tablet-com-catalogo-e-vendas-moveis-768x473.png 768w, https:\/\/infos.pt\/wp-content\/uploads\/2025\/08\/Interface-do-MAXIRETAIL-POS-em-tablet-com-catalogo-e-vendas-moveis-18x12.png 18w, https:\/\/infos.pt\/wp-content\/uploads\/2025\/08\/Interface-do-MAXIRETAIL-POS-em-tablet-com-catalogo-e-vendas-moveis.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eea5a7 elementor-widget elementor-widget-text-editor\" data-id=\"9eea5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"886\" data-end=\"970\"><span style=\"color: #b51b41;\">MAXIRETAIL \u2013 Solu\u00e7\u00e3o Completa de Gest\u00e3o de Ponto de Venda para o Retalho Moderno<\/span><\/h3><p data-start=\"972\" data-end=\"1376\"><span style=\"color: #000000;\">A solu\u00e7\u00e3o <strong data-start=\"982\" data-end=\"996\"><a href=\"\/en\/blog\/maxiretail-gestao-ponto-de-venda\/\">MAXIRETAIL<\/a><\/strong>, desenvolvida pela INFOS com suporte tecnol\u00f3gico da Microsoft, \u00e9 um sistema integrado de <strong data-start=\"1086\" data-end=\"1120\">gest\u00e3o de ponto de venda (POS)<\/strong> e <strong data-start=\"1123\" data-end=\"1136\">BackStore<\/strong>, concebido para a realidade complexa e din\u00e2mica do retalho contempor\u00e2neo. Ao combinar a robustez do POS cl\u00e1ssico com a flexibilidade do POS m\u00f3vel, o MAXIRETAIL oferece uma experi\u00eancia omnicanal fluida e eficiente para as empresas do setor.<\/span><\/p><h4 data-start=\"1378\" data-end=\"1408\"><span style=\"color: #000000;\">Funcionalidades Centrais:<\/span><\/h4><p data-start=\"1410\" data-end=\"1425\"><span style=\"color: #000000;\"><strong data-start=\"1410\" data-end=\"1423\">BackStore<\/strong><\/span><\/p><ul data-start=\"1426\" data-end=\"1782\"><li data-start=\"1426\" data-end=\"1475\"><p data-start=\"1428\" data-end=\"1475\"><span style=\"color: #000000;\">Confer\u00eancia de mercadoria via PDA ou ficheiro<\/span><\/p><\/li><li data-start=\"1476\" data-end=\"1527\"><p data-start=\"1478\" data-end=\"1527\"><span style=\"color: #000000;\">Transfer\u00eancias automatizadas entre localiza\u00e7\u00f5es<\/span><\/p><\/li><li data-start=\"1528\" data-end=\"1592\"><p data-start=\"1530\" data-end=\"1592\"><span style=\"color: #000000;\">Emiss\u00e3o de etiquetas para stock, promo\u00e7\u00f5es, guias de entrada<\/span><\/p><\/li><li data-start=\"1593\" data-end=\"1653\"><p data-start=\"1595\" data-end=\"1653\"><span style=\"color: #000000;\">Pedidos \u00e0 sede e dashboards operacionais personaliz\u00e1veis<\/span><\/p><\/li><li data-start=\"1654\" data-end=\"1720\"><p data-start=\"1656\" data-end=\"1720\"><span style=\"color: #000000;\">Emiss\u00e3o de SAFT, relat\u00f3rios detalhados de vendas e exist\u00eancias<\/span><\/p><\/li><li data-start=\"1721\" data-end=\"1782\"><p data-start=\"1723\" data-end=\"1782\"><span style=\"color: #000000;\">Configura\u00e7\u00e3o avan\u00e7ada de campanhas promocionais segmentadas<\/span><\/p><\/li><\/ul><p data-start=\"1784\" data-end=\"1802\"><span style=\"color: #000000;\"><strong data-start=\"1784\" data-end=\"1800\">POS Cl\u00e1ssico<\/strong><\/span><\/p><ul data-start=\"1803\" data-end=\"2125\"><li data-start=\"1803\" data-end=\"1860\"><p data-start=\"1805\" data-end=\"1860\"><span style=\"color: #000000;\">Abertura e fecho di\u00e1rio da caixa com gest\u00e3o integrada<\/span><\/p><\/li><li data-start=\"1861\" data-end=\"1912\"><p data-start=\"1863\" data-end=\"1912\"><span style=\"color: #000000;\">Vendas, devolu\u00e7\u00f5es, sinais e emiss\u00e3o de recibos<\/span><\/p><\/li><li data-start=\"1913\" data-end=\"1966\"><p data-start=\"1915\" data-end=\"1966\"><span style=\"color: #000000;\">Relat\u00f3rios \u201cflash\u201d com produtividade por operador<\/span><\/p><\/li><li data-start=\"1967\" data-end=\"2015\"><p data-start=\"1969\" data-end=\"2015\"><span style=\"color: #000000;\">Tend\u00eancias de vendas e an\u00e1lise de desempenho<\/span><\/p><\/li><li data-start=\"2016\" data-end=\"2071\"><p data-start=\"2018\" data-end=\"2071\"><span style=\"color: #000000;\">Comunica\u00e7\u00e3o instant\u00e2nea com a autoridade tribut\u00e1ria<\/span><\/p><\/li><li data-start=\"2072\" data-end=\"2125\"><p data-start=\"2074\" data-end=\"2125\"><span style=\"color: #000000;\">Sugest\u00f5es de venda e gest\u00e3o de vales ou empr\u00e9stimos<\/span><\/p><\/li><\/ul><p data-start=\"2127\" data-end=\"2150\"><span style=\"color: #000000;\"><strong data-start=\"2127\" data-end=\"2148\">CRM e Fideliza\u00e7\u00e3o<\/strong><\/span><\/p><ul data-start=\"2151\" data-end=\"2358\"><li data-start=\"2151\" data-end=\"2211\"><p data-start=\"2153\" data-end=\"2211\"><span style=\"color: #000000;\">Gest\u00e3o de grupos de clientes e de cart\u00f5es de fideliza\u00e7\u00e3o<\/span><\/p><\/li><li data-start=\"2212\" data-end=\"2255\"><p data-start=\"2214\" data-end=\"2255\"><span style=\"color: #000000;\">Emiss\u00e3o e controlo de vouchers e pontos<\/span><\/p><\/li><li data-start=\"2256\" data-end=\"2302\"><p data-start=\"2258\" data-end=\"2302\"><span style=\"color: #000000;\">Visualiza\u00e7\u00e3o 360\u00b0 da rela\u00e7\u00e3o com o cliente<\/span><\/p><\/li><li data-start=\"2303\" data-end=\"2358\"><p data-start=\"2305\" data-end=\"2358\"><span style=\"color: #000000;\">A\u00e7\u00f5es promocionais segmentadas e comunica\u00e7\u00e3o dirigida<\/span><\/p><\/li><\/ul><p data-start=\"2360\" data-end=\"2375\"><span style=\"color: #000000;\"><strong data-start=\"2360\" data-end=\"2373\">POS M\u00f3vel<\/strong><\/span><\/p><ul data-start=\"2376\" data-end=\"2643\"><li data-start=\"2376\" data-end=\"2441\"><p data-start=\"2378\" data-end=\"2441\"><span style=\"color: #000000;\">Vendas em qualquer ponto da loja atrav\u00e9s de terminal port\u00e1til<\/span><\/p><\/li><li data-start=\"2442\" data-end=\"2505\"><p data-start=\"2444\" data-end=\"2505\"><span style=\"color: #000000;\">Pesquisa de cat\u00e1logo, registo de vendas, gest\u00e3o de clientes<\/span><\/p><\/li><li data-start=\"2506\" data-end=\"2570\"><p data-start=\"2508\" data-end=\"2570\"><span style=\"color: #000000;\">Pagamentos integrados com MBWAY e envio de tal\u00f5es por e-mail<\/span><\/p><\/li><li data-start=\"2571\" data-end=\"2643\"><p data-start=\"2573\" data-end=\"2643\"><span style=\"color: #000000;\">Functionalidade de venda assistida e check-out fora da caixa principal<\/span><\/p><\/li><\/ul><hr data-start=\"2645\" data-end=\"2648\" \/><h2 data-start=\"2650\" data-end=\"2677\"><span style=\"color: #b51b41;\">Valor para o Retalhista<\/span><\/h2><ul data-start=\"2679\" data-end=\"3115\"><li data-start=\"2679\" data-end=\"2787\"><p data-start=\"2681\" data-end=\"2787\"><span style=\"color: #000000;\"><strong data-start=\"2681\" data-end=\"2710\">Performance e velocidade:<\/strong> arquitetura escal\u00e1vel, base de dados SQL Server, interface touch intuitiva<\/span><\/p><\/li><li data-start=\"2788\" data-end=\"2859\"><p data-start=\"2790\" data-end=\"2859\"><span style=\"color: #000000;\"><strong data-start=\"2790\" data-end=\"2809\">Omnicanalidade:<\/strong> integra\u00e7\u00e3o com e-commerce, mobile e POS em loja<\/span><\/p><\/li><li data-start=\"2860\" data-end=\"2950\"><p data-start=\"2862\" data-end=\"2950\"><span style=\"color: #000000;\"><strong data-start=\"2862\" data-end=\"2892\">Flexibilidade operacional:<\/strong> opera online ou offline, ideal para ambientes inst\u00e1veis<\/span><\/p><\/li><li data-start=\"2951\" data-end=\"3024\"><p data-start=\"2953\" data-end=\"3024\"><span style=\"color: #000000;\"><strong data-start=\"2953\" data-end=\"2976\">Fideliza\u00e7\u00e3o eficaz:<\/strong> sistemas de pontos, vouchers e CRM integrados<\/span><\/p><\/li><li data-start=\"3025\" data-end=\"3115\"><p data-start=\"3027\" data-end=\"3115\"><span style=\"color: #000000;\"><strong data-start=\"3027\" data-end=\"3056\">Moderniza\u00e7\u00e3o tecnol\u00f3gica:<\/strong> integra\u00e7\u00e3o com carteiras m\u00f3veis e personaliza\u00e7\u00e3o de tal\u00f5es<\/span><\/p><\/li><\/ul><hr data-start=\"3117\" data-end=\"3120\" \/><h2 data-start=\"3122\" data-end=\"3146\"><span style=\"color: #b51b41;\">Casos de Uso T\u00edpicos<\/span><\/h2><ul data-start=\"3148\" data-end=\"3512\"><li data-start=\"3148\" data-end=\"3245\"><p data-start=\"3150\" data-end=\"3245\"><span style=\"color: #000000;\">Redes de retalho alimentar ou especializado que precisam de robustez e rapidez no atendimento<\/span><\/p><\/li><li data-start=\"3246\" data-end=\"3331\"><p data-start=\"3248\" data-end=\"3331\"><span style=\"color: #000000;\">Lojas que valorizam a mobilidade dos operadores e flexibilidade no ponto de venda<\/span><\/p><\/li><li data-start=\"3332\" data-end=\"3420\"><p data-start=\"3334\" data-end=\"3420\"><span style=\"color: #000000;\">Neg\u00f3cios omnicanal que exigem sincroniza\u00e7\u00e3o em tempo real entre loja f\u00edsica e online<\/span><\/p><\/li><li data-start=\"3421\" data-end=\"3512\"><p data-start=\"3423\" data-end=\"3512\"><span style=\"color: #000000;\">Operadores que desejam solu\u00e7\u00f5es \u00e1geis para promo\u00e7\u00f5es, campanhas e fideliza\u00e7\u00e3o de clientes<\/span><\/p><\/li><\/ul><hr data-start=\"3514\" data-end=\"3517\" \/><p data-start=\"3539\" data-end=\"3803\"><span style=\"color: #000000;\">Se pretende modernizar a opera\u00e7\u00e3o das suas lojas e aumentar a efici\u00eancia e satisfa\u00e7\u00e3o dos clientes, a <strong data-start=\"3641\" data-end=\"3664\"><a href=\"\/en\/blog\/maxiretail-gestao-ponto-de-venda\/\">MAXIRETAIL<\/a> da INFOS<\/strong> \u00e9 a resposta.<\/span><\/p><p data-start=\"3539\" data-end=\"3803\"><br data-start=\"3678\" data-end=\"3681\" \/><span style=\"color: #000000;\"><strong style=\"color: #000000;\" data-start=\"3682\" data-end=\"3698\"><a href=\"https:\/\/infos.pt\/en\/contacto\/\">Contact Us<\/a><\/strong> e descubra como esta solu\u00e7\u00e3o pode transformar a sua experi\u00eancia de retalho.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>MAXIRETAIL \u2013 Solu\u00e7\u00e3o Completa de Gest\u00e3o de Ponto de Venda para o Retalho Moderno A solu\u00e7\u00e3o MAXIRETAIL, desenvolvida pela INFOS com suporte tecnol\u00f3gico da Microsoft, \u00e9 um sistema integrado de gest\u00e3o de ponto de venda (POS) e BackStore, concebido para a realidade complexa e din\u00e2mica do retalho contempor\u00e2neo. Ao combinar a robustez do POS cl\u00e1ssico com a flexibilidade do POS m\u00f3vel, o MAXIRETAIL oferece uma experi\u00eancia omnicanal fluida e eficiente para as empresas do setor. Funcionalidades Centrais: BackStore Confer\u00eancia de mercadoria via PDA ou ficheiro Transfer\u00eancias automatizadas entre localiza\u00e7\u00f5es Emiss\u00e3o de etiquetas para stock, promo\u00e7\u00f5es, guias de entrada Pedidos \u00e0 sede e dashboards operacionais personaliz\u00e1veis Emiss\u00e3o de SAFT, relat\u00f3rios detalhados de vendas e exist\u00eancias Configura\u00e7\u00e3o avan\u00e7ada de campanhas promocionais segmentadas POS Cl\u00e1ssico Abertura e fecho di\u00e1rio da caixa com gest\u00e3o integrada Vendas, devolu\u00e7\u00f5es, sinais e emiss\u00e3o de recibos Relat\u00f3rios \u201cflash\u201d com produtividade por operador Tend\u00eancias de vendas e an\u00e1lise de desempenho Comunica\u00e7\u00e3o instant\u00e2nea com a autoridade tribut\u00e1ria Sugest\u00f5es de venda e gest\u00e3o de vales ou empr\u00e9stimos CRM e Fideliza\u00e7\u00e3o Gest\u00e3o de grupos de clientes e de cart\u00f5es de fideliza\u00e7\u00e3o Emiss\u00e3o e controlo de vouchers e pontos Visualiza\u00e7\u00e3o 360\u00b0 da rela\u00e7\u00e3o com o cliente A\u00e7\u00f5es promocionais segmentadas e comunica\u00e7\u00e3o dirigida POS M\u00f3vel Vendas em qualquer ponto da loja atrav\u00e9s de terminal port\u00e1til Pesquisa de cat\u00e1logo, registo de vendas, gest\u00e3o de clientes Pagamentos integrados com MBWAY e envio de tal\u00f5es por e-mail Functionalidade de venda assistida e check-out fora da caixa principal Valor para o Retalhista Performance e velocidade: arquitetura escal\u00e1vel, base de dados SQL Server, interface touch intuitiva Omnicanalidade: integra\u00e7\u00e3o com e-commerce, mobile e POS em loja Flexibilidade operacional: opera online ou offline, ideal para ambientes inst\u00e1veis Fideliza\u00e7\u00e3o eficaz: sistemas de pontos, vouchers e CRM integrados Moderniza\u00e7\u00e3o tecnol\u00f3gica: integra\u00e7\u00e3o com carteiras m\u00f3veis e personaliza\u00e7\u00e3o de tal\u00f5es Casos de Uso T\u00edpicos Redes de retalho alimentar ou especializado que precisam de robustez e rapidez no atendimento Lojas que valorizam a mobilidade dos operadores e flexibilidade no ponto de venda Neg\u00f3cios omnicanal que exigem sincroniza\u00e7\u00e3o em tempo real entre loja f\u00edsica e online Operadores que desejam solu\u00e7\u00f5es \u00e1geis para promo\u00e7\u00f5es, campanhas e fideliza\u00e7\u00e3o de clientes Se pretende modernizar a opera\u00e7\u00e3o das suas lojas e aumentar a efici\u00eancia e satisfa\u00e7\u00e3o dos clientes, a MAXIRETAIL da INFOS \u00e9 a resposta. Contacte-nos e descubra como esta solu\u00e7\u00e3o pode transformar a sua experi\u00eancia de retalho.<\/p>","protected":false},"author":2,"featured_media":12351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-12346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/posts\/12346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/comments?post=12346"}],"version-history":[{"count":8,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/posts\/12346\/revisions"}],"predecessor-version":[{"id":12355,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/posts\/12346\/revisions\/12355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/media\/12351"}],"wp:attachment":[{"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/media?parent=12346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/categories?post=12346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infos.pt\/en\/wp-json\/wp\/v2\/tags?post=12346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}